Bombardier Learjet Ad vs NetJets Ad - NOT HOT vs HOT

Lewis Hamilton has just won the first Grand Prix of 2008.

A racing prodigy that he undoubtedly is, placing him in a jet ad doesn't make any sense.

Cars - yes. Lifestyle brands - yes.

But private jets? His is so not credible to sell a private jet brand, regardless of which kind of ownership we're talking about! In 10 years, when he'll have won it all - yeah, but not know!

Private jet means experience, solidness, credibility, reliability. It takes a little more than someone who is a star, but still too young not to confuse the buttons in his critical race or that has to be removed from a track with the help of a crane - right?

Bombardingly foolish concept from Bombardier.

Below, on the other hand, is the latest campaign for NetJets which shows how to smartly use celebrities on board.



"Smartly" - not the Hamilton types, but serious, experienced and respected players. Federer, Woods, Gates and Buffet - they equal experience and reliability.




Bombardier Learjet Ad vs NetJets Ad - NOT HOT vs HOT