Saturday, May 31, 2008

DSquared Ad - HOT



Double shotgun.

DSquared Ad - HOT

Friday, May 30, 2008

French Connection Ad - HOT



There are a few things that can be done to upgrade your brand.

This is one of them.

French Connection Ad - HOT

Thursday, May 29, 2008

David Barton Gym Ad - HOT



Membership My Ass!

David Barton Gym Ad - HOT

Wednesday, May 28, 2008

Cabana Cachaca Ad - 2nd Installment



2nd installment to the Cabana Cachaca story.

Free brazilian waxing for everyone who leaves a comment. The Essentialist is paying.

Cabana Cachaca Ad - 2nd Installment

Tuesday, May 27, 2008

Rated X - The Panty Party @ Don Hills - HOT!



This one is becoming quickly one of my favorites.

It happens every first Saturday of the month under the eye of invincible Michael T.

Glam, 80s, Trendy, Alternative, Fashionistas, Hipsters, Very Cool and Not So Cool, insanely strong drinks, bar dancers and naked people LA-ing on stage during the now infamous Hot Body Contest.

What more could you wish for?

Rated X - The Panty Party @ Don Hills - HOT!

Sunday, May 25, 2008

Sal Praschnik Ad - NOT HOT



First and most obvious thought:

Swingers' club in far East Russia where all participants are wearing tiger underwear.

Sal Praschnik Ad - NOT HOT

Friday, May 23, 2008

K-Y Ad - HOT



It's always nice when someone is trying to sell a very intimate product.

K-Y Ad - HOT

Monday, May 19, 2008

Loree Rodkin Ad - NOT HOT



What the hell is that supposed to be?

Loree Rodkin Ad - NOT HOT

Saturday, May 17, 2008

Richard Mille Ad - 50/50



The ad - yes.

The watch - no.

Richard Mille Ads & watches - 50/50

Tuesday, May 13, 2008

Maserati Quattroporte - HOT



There are two things I don't really care about - cars and TVs.

The one above, however, is one of those few that make me somewhat emotional when I see it.

Maserati Quattroporte - HOT

Monday, May 12, 2008

Girard Perregaux Ad - HOT



Nice.

Girard Perregaux Ad - HOT

Sunday, May 11, 2008

Metals In Time Ad - NOT HOT



I don't care about the business.

But the idea of baby jewelry is just too creepy.



Metals In Time Ad - NOT HOT

Saturday, May 10, 2008

Timberland Watches & Ad - NOT HOT



What the f*** is this?

I haven't seen anything as ugly since I saw my ex-girlfriend's new boyfriend.

Timberland Watches & Ad - NOT HOT

Napapijri Ad - HOT!



They just don't stop.

The Essentialist is the biggest and ultimate fan of this campaign.

Napapijri Ad - HOT!

Ciroc Vodka Ad - NOT HOT



Ugh.

Ciroc Vodka Ad - NOT HOT

Friday, May 9, 2008

Tod's Lacettos - NOT HOT



I don't care who is the CD of Tod's, may it be Derek Lam or anyone else.

As long as they deliver.

And the reason why I loathe these Bilbao Lacettos is not because I don't like idea of loafers in general.

It's because when I look at them I see the biggest looser walking down Ocean Drive, with full wallet and subzero level of style.

Tod's Lacettos - NOT HOT

Thursday, May 8, 2008

Public School NYC - HOT



I knew from the day one that this is hot stuff.

But only now, when the jacket that I've been trying at Barneys for months and never decided to purchase, now that it's gone for good, I know I am a looser.

Whoever got it - you win. You're good.

Public School - HOT

Friday, May 2, 2008

Audemars Piguet Ad - HOT



When preparing an ad, there are dozen things that can go wrong.

The above is not the case.

Audemars Piguet Ad - HOT

Audemars Piguet Ad - HOT