You gotta give it up for people persuading others that being truly yourself somewhere out there means going platinum.
Some nerve.
Platinum Jewelry Ad Campaign - HOT
Saturday, July 18, 2009
Platinum Jewelry Ad Campaign - HOT
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Platinum Guild's ad campaign has been surprisingly effective for my company. What is the tagline supposed to be - "please buy platinum NOW?" :)
And despite the fact that we seem to have an entire industry saying to their customers that platinum is too expensive when it’s only a few hundred dollars more than white gold (and naturally white - unlike white gold), there has to be some way to set the platinum message in jewelry ads apart from the rest of the pack.
It's not perfect - but it works. Well - at least for me when my products are featured in those ads.
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