Sometimes I simply don't get it.
There's a fashion brand, they decide to shoot a campaign, they hire all the right people (models, photographer, stylists, assistants etc), and while in the studio they have to feed them sushi.
They have to work really hard all day, make sure the dress is impeccable, the flowers are fresh, the male model doesn't end up looking like a bartender and then the next day they have to retouch everything what they worked for so hard, so that it looks somewhat decent, and on top of that they pay for everything.
One would think - you might as well want to take something OUT of it, right?
Like... identity. Or... sales (sounds stupid I know). Or at least have people talking, in a good way.
Well, I don't see it happening here.
What's the message of that particular image?
She want's it? She doesn't? Are they done? Or about to start?
There's too much light for intimacy in this and not enough vulgarity for porn.
And who are these people? Cause he looks like a bartender and she reminds of a typical model bored out of her life on a Friday night out in the city.
My personal guess: She's a daughter of a super wealthy industrialist and while her uglier sister is getting married in the room full of people next door she snatched one of the servers to forget about her miserable, lonely life that nobody really gives a f*** about, her daddy included, since he saw her home made nude video that leaked on the Internet a few days ago.
Well done, Free Soul.
Free Soul Ad Campaign Fall/Winter 2009/10 - NOT HOT
Friday, August 28, 2009
Free Soul Ad Campaign Fall/Winter 2009/10 - NOT HOT
Paul & Joe Cosmetics Ad Campaign - HOT
Girl from the neighborhood (if your neighborhood is called Manhattan).
Paul & Joe Cosmetics Ad Campaign - HOT
Shiseido Ad - HOT
If you consider that it's aimed at folks who boast The Hermitage, this is one BRILLIANT ad. Click for detail.
Shiseido Ad - HOT
Thursday, August 27, 2009
Whistles Ad Campaign Fall/Winter 2009/10 - HOT
Another one in B&W.
It'll take a few more before I get tired and start rating them NH.
As for now however:
Whistles Ad Campaign Fall/Winter 2009/10 - HOT
Pringle of Scotland Ad Campaign Fall/Winter 2009/2010 - HOT
Cool.
Pringle of Scotland Ad Campaign Fall/Winter 2009/2010 - HOT
G-Star Raw Ad Campaign Fall/Winter 2009/10 - NOT HOT
G Star Raw is this kind of brand which for me has been nose diving for the last few years (more or less since I bought this fabulous leather jacket at their Lafayette St. store).
Since then the brand, the identity, the advertising, the clothes have been, to say the least - mediocre.
G-Star Raw has been like a blindman looking for a light switch in a darkroom.
G-Star Raw Ad Campaign Fall/Winter 2009/10 - NOT HOT
Tuesday, August 25, 2009
Chanel Coco Mademoiselle feat. Keira Knightley Ad Campaign - NOT HOT
I wouldn't know, but this has to hurt, right?
And her right hand - looks so clumsy and...dwarfy. Yuck.
And then the shirt. I don't know what the heck it's doing around her right arm but it obviously looks like it's flowing. Yet her hair is still.
This ad should be flawless, it doesn't seem so.
I can't believe I'm writing this, but yes, I'm writing this.
Chanel Coco Mademoiselle feat. Keira Knightley Ad Campaign - NOT HOT
Donna Karan Cashmere Mist As Campaign - NOT HOT
This has been sitting in my "to post" folder for two weeks now and I still haven't figured out why would I want to post this.
The moral? Boring.
Donna Karan Cashmere Mist Ad Campaign - NOT HOT
Firetrap Ad Campaign Fall/Winter 2009/2010 - NOT HOT
Come on... this is really old now....
Firetrap Ad Campaign Fall/Winter 2009/2010 - NOT HOT
Monday, August 24, 2009
Patrizia Pepe Ad Campaign Fall/Winter 2009/10 - HOT
There's something weird about this guy. I like it.
Patrizia Pepe Ad Campaign Fall/Winter 2009/10 - HOT
Filippa K Ad Campaign Fall/Winter 2009/10 - HOT
Ralph Lauren Fall/Winter 2009/10 Ad Campaign - HOT
Love the fonts.
Ralph Lauren Fall/Winter 2009/10 Ad Campaign - HOT
Sunday, August 23, 2009
Saturday, August 22, 2009
Salvatore Ferragamo Ad Campaign Fall/Winter 2009/10 - NOT HOT
Two pretty models, dressed fancy, walking, just like that, being photographed, just like that.
How freaking original is that.
Salvatore Ferragamo Ad Campaign Fall/Winter 2009/10 - NOT HOT
Dolce Gabbana Rose The One Fragrance Ad Campaign feat. Scarlett Johansson - NOT HOT
I never thought I'd say that - I am officially sick of Scarlett Johansson being featured in every second ad these days.
Stop scarlettjohanssoning me.
Dolce Gabbana Rose The One Fragrance Ad Campaign feat. Scarlett Johansson - NOT HOT
Cesare Paciotti Ad Campaign Fall/Winter 2009/10 - NOT HOT
Ok, what are we advertising here?
Her perfectly-photoshopped boobs and body?
Cesare Paciotti Ad Campaign Fall/Winter 2009/10 - NOT HOT
Kate Spade Ad Campaign Fall/Winter 2009/10 - HOT
Feels like flying.
Kate Spade Ad Campaign Fall/Winter 2009/10 - HOT
Dunhill Ad Campaign Fall/Winter 2009/10 feat. Jude Law - HOT
HOT: meaning correct.
Dunhill Ad Campaign Fall/Winter 2009/10 feat. Jude Law - HOT
Thursday, August 20, 2009
Escada Desire Me Fragrance Ad Campaign - PACMAN MEETS CHAPTER 11
Learn the lesson - selling fancy perfume from pacman bottles often results in bankruptcy.
Escada Desire Me Fragrance Ad Campaign - PACMAN MEETS CHAPTER 11
Wednesday, August 19, 2009
Barneys New York Ad Campaign feat. Rodarte - HOT
Things are just done better in New York City.
Barneys New York Ad Campaign feat. Rodarte - HOT
Tuesday, August 18, 2009
Sisley Lingerie Ad Campaign Fall/Winter 2009/10 - HOT
Lingerie by Sisley? The idea itself is perversive.
Sisley Lingerie Ad Campaign Fall/Winter 2009/10 - HOT
Monday, August 17, 2009
Tom Ford Grey Vetiver Fragrance Ad Campaign - HOT
How does he come up with those names?
Sounds like Golden Retriever.
Tom Ford Grey Vetiver Fragrance Ad Campaign - HOT
Sunday, August 16, 2009
French Connection Ad Campaign Fall/Winter 2009/10 - NOT HOT
Where's the connection?
French Connection Ad Campaign Fall/Winter 2009/10 - NOT HOT
Topman Ad Campaign Fall/Winter 2009/10 - HOT
Cool background.
Topman Ad Campaign Fall/Winter 2009/10 - HOT
Friday, August 14, 2009
Gucci Ad Campaign Fall/Winter 2009/10 - NOT HOT
No, it's not a hair spray campaign.
It's Gucci.
Gucci Ad Campaign Fall/Winter 2009/10 - NOT HOT
Thursday, August 13, 2009
Costume National Ad Campaign Fall/Winter 2009/10 - HOT
This I absolutely love.
Costume National Ad Campaign Fall/Winter 2009/10 - HOT
Zadig & Voltaire Ad Campaign Fall/Winter 2009/10 - HOT
This I like.
Zadig & Voltaire Ad Campaign Fall/Winter 2009/10 - HOT
Pretty by Elizabeth Arden Fragrance Ad Campaign - HOT
I can almost smell it.
Pretty by Elizabeth Arden Fragrance Ad Campaign - HOT
Sandro Ad Campaign Fall/Winter 2009/10 - NOT HOT
What have they done to her wrist?
Sandro Ad Campaign Fall/Winter 2009/10 - NOT HOT
Burberry Black Label Ad Campaign Fall/Winter 2009/10 - HOT
Burberry has been doing the same thing for years.
The "thing", however, is hot.
Burberry Black Label Ad Campaign Fall/Winter 2009/10 - HOT
Nokia NSeries Ad Campaign - HOT
I thought people travel in order to get away from their cell phones?
Nevertheless, nice campaign.
Nokia NSeries Ad Campaign - HOT
Rock & Republic Ad Campaign Fall/Winter 2009/10 - HOT
The best jeans out there.
Rock & Republic Ad Campaign Fall/Winter 2009/10 - HOT
Wednesday, August 12, 2009
Bellagio Las Vegas Ad Campaign - HOT
In other words: "Fuck Me I'm Famous".
Bellagio Las Vegas Ad Campaign - HOT
Liz Claiborne Ad Campaign Fall/Winter 2009/10 - HOT
I like.
Liz Claiborne Ad Campaign Fall/Winter 2009/10 - HOT
Tom Ford Eyewear Ad Campaign Fall 2009 - HOT
What is it about Tom Ford, that whatever he does is perfect?
Tom Ford Eyewear Ad Campaign Fall 2009 - HOT
Liu Jo Ad Campaign Fall/Winter 2009/10 - NOT HOT
That's one exhilarating set design.
Liu Jo Ad Campaign Fall/Winter 2009/10 - NOT HOT
Juicy Couture Ad Campaign Fall/Winter 2009/10 - HOT
Always juicy from Juicy Couture.
Juicy Couture Ad Campaign Fall/Winter 2009/10 - HOT
John Galliano Ad Campaign Fall/Winter 2009/10 - HOT
Almost like the Poster Boy.
John Galliano Ad Campaign Fall/Winter 2009/10 - HOT
Tuesday, August 11, 2009
Aquascutum Ad Campaign Fall/Winter 2009/10 - HOT
There's romance in this ad!
Aquascutum Ad Campaign Fall/Winter 2009/10 - HOT
Black Card Ad Campaign by Barclays Bank - HOT
Black card for less than $500 with a cute girl working concierge. Easy.
Black Card Ad Campaign by Barclays Bank - HOT
L'Oreal Studio City Ad Campaign feat. Linda Evangelista - NOT HOT
Doesn't Linda remind you of sth?
L'Oreal Studio City Ad Campaign feat. Linda Evangelista - NOT HOT
Nina Ricci Watches Ad Campaign Fall 2009 - HOT
You've got this repugnant watch that you have to advertise, so, I mean, what else are you supposed to do?
Nina Ricci Watches Ad Campaign Fall 2009 - HOT
Kenneth Cole Ad Campaign Fall/Winter 2009/10 - HOT
This looks like an FIT-student project.
That's why I like it.
Kenneth Cole Ad Campaign Fall/Winter 2009/10 - HOT
Chopard Ad Campaign - NOT HOT
"Happy Hearts Collection" - well, she just looks sooooo happy.
Chopard Ad Campaign - NOT HOT
Monday, August 10, 2009
Calvin Klein Jeans Fall/Winter 2009/10 Ad Campaign - NOT HOT
Why don't they hire someone to draw a caveman?
It makes far more sense than actually find one and pay him.
Calvin Klein Jeans Fall/Winter 2009/10 Ad Campaign - NOT HOT
Monkeyfist Ad Campaign - HOT
Click to enlarge.
Brilliant move.
Three ads later I want to know everything about Coco.
Monkeyfist Ad Campaign - HOT
St. Regis New York Ad Campaign - HOT
Sometimes it's only about having balls to say: fuck you recession, look at my chandelier.
St. Regis New York Ad Campaign - HOT
Carlo Pignatelli Outside Ad Campaign Fall/Winter 2009/10 - HOT
Not that you can see a lot but really, who cares?
Carlo Pignatelli Outside Ad Campaign Fall/Winter 2009/10 - HOT
Trussardi Eyewear Ad Campaign Fall 2009 - HOT
I can understand that people could like this.
Trussardi Eyewear Ad Campaign Fall 2009 - HOT
Friday, August 7, 2009
Covergirl Ad Campaign feat. Rihanna - NOT HOT
What kind of lunatic... Rihanna for Covergirl?
She'll need a lot of mascara to cover up all that sweet lovin' she gets from her babyboy.
Covergirl Ad Campaign feat. Rihanna - NOT HOT
Thursday, August 6, 2009
Philosophy di Alberta Ferretti Ad Campaign - NOT HOT
I am not here, I left for McDonalds after I saw this.
Philosophy di Alberta Ferretti Ad Campaign - NOT HOT
Cavalli Ad Campaign Fall/Winter 2009/10 - NOT HOT
The snow queen is back.
Yet this time it seems that not only her, but also the male model plus the photographer took a bump.
I can't see any other way such a shitty ad could have been conceived.
Cavalli Ad Campaign Fall/Winter 2009/10 - NOT HOT
Rebirth Bad T-Shirts from badfabric.com Ad Campaign - HOT
They captured the very essence of wearing a T-Shirt. Great stuff.
Rebirth Bad T-Shirts from badfabric.com Ad Campaign - HOT
Odd Molly Ad Campaign Fall/Winter 2009/10 - HOT
You look at the ad and you feel the touch - how awesome is that?
Odd Molly Ad Campaign Fall/Winter 2009/10 - HOT
Benetton Ad - HOT
I don't know what it is, and where it came from, but it's a nice shot, so... there it is.
Benetton Ad - HOT
Piaggio Aero Ad Campaign - NOT HOT
Just click on this ad!
They actually used the phrase "responsible face of business and personal aviation today". Can you believe this shoobaka?!
Entire copy is about how much you can actually SAVE by purchasing their jet.
Well, f*ck off piaggio aero, you want your shareholders to save cash, tell them to fly coach.
And besides, your jet is butt ugly, it looks like a freakin' rat and nobody will buy one.
Piaggio Aero Ad Campaign - NOT HOT
Wednesday, August 5, 2009
Balenciaga Ad Campaign feat. Jennifer Connelly Fall/Winter 2009/10 - NOT HOT
How idiotic this pose is?
Balenciaga Ad Campaign feat. Jennifer Connelly Fall/Winter 2009/10 - NOT HOT
New Balance Ad Campaign - HOT & NOT HOT
HOT - because it's rooted in New York City, and running in NYC is a one of a kind experience.
NOT HOT - it's been done.
New Balance Ad Campaign - HOT & NOT HOT
Sisley Ad Campaign Fall/Winter 2009/10 - HOT
It's what it is - Sisley!
Sisley Ad Campaign Fall/Winter 2009/10 - HOT
Volkswagen Golf Ad Campaign 2009 - NOT HOT
It's so sophisticated it turns out not hot (click picture to enlarge).
Volkswagen Golf Ad Campaign 2009 - NOT HOT
Rimmel London The Max Mascara Ad Campaign - HOT
They clearly wanted to make it about pink and London, and oh boy they succeeded.
Rimmel London The Max Mascara Ad Campaign - HOT
Tuesday, August 4, 2009
Missoni Ad Campaign Fall/Winter 2009/10 - HOT HOT HOT
So far a star among Fall/Winter 2009/10 Ad Campaigns.
Among many fantastic characteristics of this ad pay special attention to the horizontal patterns. Her outfit of course. Then the blur. The hair. The road. Even the inside of the pick up truck.
Wait, did I just say "the pick up truck"? Am I really looking at the fashion ad? I think I am breathing again!
Brawo Ryan McGinley but especially kudos to people at Missoni for trying something different and in effect getting way ahead of the competition, at least in the advertising department.
Missoni Ad Campaign Fall/Winter 2009/10 - HOT HOT HOT
Spijkers En Spijkers Ad Campaign, Fall/Winter 2009/10 - HOT
Brilliant.
Spijkers En Spijkers Ad Campaign, Fall/Winter 2009/10 - HOT
RA:RE Jeans Ad Campaign Fall/Winter 2009/10 - HOT
Hot Jeans. Different Idea.
RA:RE Jeans Ad Campaign - HOT
Embraer Legacy 500 Jet Ad Campaign - HOT
Even if you're stuck having to sell a product that sells only to rich bank executives (who these days are publicly regarded worst plague than leprosy and swine flu) you do what you've got to do - you show space.
Because the SOBs loooove the space.
Embraer Legacy 500 Jet Ad Campaign - HOT
Monday, August 3, 2009
Bermuda Ad Campaign - HOT
For some reason, the longer I look at it, the more I like it.
Bermuda Ad Campaign - HOT
Margaret Howell Ad Campaign Fall/Winter 2009/10 - HOT
When fashion really meets photography.
Margaret Howell Ad Campaign Fall/Winter 2009/10 - HOT
London Fog Ad Campaign Fall/Winter 2009/10 - NOT HOT
Just because you snatch Gisele doesn't mean she'll make your ad hot.
London Fog Ad Campaign Fall/Winter 2009/10 - NOT HOT
