Wednesday, September 30, 2009

Jean Paul Gaultier Classique Fragrance Ad Campaign - HOT



Perfect.

Jean Paul Gaultier Classique Fragrance Ad Campaign - HOT

Alexander McQueen Ad Campaign Fall/Winter 2009/10 - HOT



Awesome.

Alexander McQueen Ad Campaign Fall/Winter 2009/10 - HOT

Flexjet Bombardier - NOT HOT



Trying to sell jets through a comic book?

Flexjet Bombardier - NOT HOT

Duane Reade Ad Campaign 2009 - HOT




New York!

Duane Reade Ad Campaign 2009 - HOT

Band Of Outsiders Ad Campaign - HOT





I Like.

Band Of Outsiders Ad Campaign - HOT

Tuesday, September 29, 2009

Jil Sander Eyewear Ad Campaign Fall 2009 - HOT



GREAT portrait.

Jil Sander Eyewear Ad Campaign Fall 2009 - HOT

Meltin' Pot Jeans Ad Campaign 2009 - NOT HOT



Low-brow advertising.

Meltin' Pot Jeans Ad Campaign 2009 - NOT HOT

Mini Ad Campaign 2009 - HOT



Good visuals, the idea bit forced.

It's a Mini though, it has to be hot.

Mini Ad Campaign 2009 - HOT

Ralph Lauren Black Label Ad Campaign Fall/Winter 2009/10 - NOT HOT



That is one hideous jacket and no advertising can be of any help here.

Ralph Lauren Black Label Ad Campaign Fall/Winter 2009/10 - NOT HOT

Hockley Ad Campaign Fall/Winter 2009/10 - HOT



Nice background.

Hockley Ad Campaign Fall/Winter 2009/10 - HOT

Monday, September 28, 2009

Gucci Eyewear Fall 2009 Ad Campaign - HOT



Absolutely in love with those shades.

Gucci Eyewear Fall 2009 Ad Campaign - HOT

Sunday, September 27, 2009

DKNY Ad Campaign Fall/Winter 2009/10 - HOT



Qualitative meets quantitative.

DKNY Ad Campaign Fall/Winter 2009/10 - HOT

Anna Sui vs Target Ad Campaign Fall 2009 - HOT



Perfect marriage of low-brow and high-brow.

Anna Sui vs Target Ad Campaign Fall 2009 - HOT

Saturday, September 26, 2009

Yves Saint Laurent Mascara Ad Campaign 2009 - NOT HOT



Every girl knows that this is precisely the position in which putting on mascara works out best.

Yves Saint Laurent Mascara Ad Campaign 2009 - NOT HOT

Hans Brinker Budget Hotel Ad Campaign - NOT HOT



I spent one year backpacking around the world, sleeping in countless hotels and guesthouses, and the above is exactly the opposite of the moments that I consider good memories.

Hans Brinker Budget Hotel Ad Campaign - NOT HOT

Rum St. Croix Ad Campaign 2009 - NOT HOT



Good idea perhaps but such weird font choice & text logistics for copy.

Rum St. Croix Ad Campaign 2009 - NOT HOT

Olivier Strelli Ad Campaign Fall/Winter 2009/10 - HOT



Great sense of color.

Olivier Strelli Ad Campaign Fall/Winter 2009/10 - HOT

Fila Ad Campaign Fall/Winter 2009/10 - NOT HOT



Not bad but I want better.

Fila Ad Campaign Fall/Winter 2009/10 - NOT HOT

RIG Utility Clothing Ad Campaign Fall 2009 - HOT



HOT for art direction.

RIG Utility Clothing Ad Campaign Fall 2009 - HOT

Full Circle Ad Campaign Fall 2009 - NOT HOT



So boring.

Full Circle Ad Campaign Fall 2009 - NOT HOT

Juicy Couture Ad Campaign Fall/Winter 2009/10 - HOT



Perfect. If someone didn't know anything about Juicy Couture, now they know a lot.

Juicy Couture Ad Campaign Fall/Winter 2009/10 - HOT

Killer Jeans Ad Campaign 2009 - NOT HOT



So they're in a box and you can't even see if the jeans are skinny, as a matter of fact they don't seem to be.

Killer Jeans Ad Campaign 2009 - NOT HOT

Thursday, September 24, 2009

Byblos Ad Campaign Fall/Winter 2009/10 - HOT



There's something awkwardly coherent about this campaign.

Byblos Ad Campaign Fall/Winter 2009/10 - HOT

Tuesday, September 22, 2009

Diesel Eyewear Ad Campaign Fall 2009 - HOT



Cool.

Diesel Eyewear Ad Campaign Fall 2009 - HOT

Vögele Shoes Ad Campaign 2009 - NOT HOT



He looks like a homeless person wrapped in newspapers.

Vögele Shoes Ad Campaign 2009 - NOT HOT

Monday, September 21, 2009

We Are Replay Ad Campaign Fall 2009 - HOT



Nice.

We Are Replay Ad Campaign Fall 2009 - HOT

Subaru Legacy 2010 Ad Campaign - HOT



My favorite car is the L-train, but I guess this is hot.

Subaru Legacy 2010 Ad Campaign - HOT

Sunday, September 20, 2009

Via Spiga vs Oscar de la Renta Ad Campaigns Fall/Winter 2009 - NOT HOT





Just like in Thailand - Same Same.

Via Spiga vs Oscar de la Renta Ad Campaigns Fall/Winter 2009 - NOT HOT

Saturday, September 19, 2009

Etro Ad Campaign Fall/Winter 2009/10 - HOT



Wow at everything.

Etro Ad Campaign Fall/Winter 2009/10 - HOT

Friday, September 18, 2009

Chanel No. 5 Ad Campaign feat. Audrey Tautou Fall 2009 - HOT



Perfect candidate for the perfect job.

Chanel No. 5 Ad Campaign feat. Audrey Tautou - HOT

Thursday, September 17, 2009

Gio Goi Ad Campaign feat. Lily Allen - HOT



For now. Can they keep the simple?

Gio Goi Ad Campaign feat. Lily Allen - HOT

Karl Lagerfeld Ad Campaign Fall/Winter 2009/10 - HOT



Karl's idea of black.

Karl Lagerfeld Ad Campaign Fall/Winter 2009/10 - HOT

Dassault Falcon Ad Campaign - HOT



Poor guy: He just looks so deep in thought, that he has to fly these darn private jets.

Why don't give we give it a "HOT" to cheer him up a little?

Dassault Falcon Ad Campaign - HOT

Lexus LX 570 Ad Campaign - NOT HOT



This one is from Australia.

People in Australia don't get the idea of snow, maybe that's why they think the mountains can just effortlessly float horizontally in the air, right above your rooftop.

Lexus LX 570 Ad Campaign - NOT HOT

Waterfront Shopping Ad Campaign - NOT HOT



NEVER mix up fashion and food.

Waterfront Shopping Ad Campaign - NOT HOT

Cyan Belize Ad Campaign - HOT



Nature's favourite colour.

Cyan Belize Ad Campaign - HOT

Company Of We Ad Campaign, Fall/Winter 2009/10 - NOT HOT



How many people were involved in creating this nonsense?

Company Of We Ad Campaign, Fall/Winter 2009/10 - NOT HOT

Tame Ecuador Airlines Ad Campaign - HOT




Awesome.

Tame Ecuador Airlines Ad Campaign - HOT

Wednesday, September 16, 2009

Formula 1 @ Sky Ad Campaign - HOT



It's not really relevant, so many months into the season, but the ad is just too cool to omit.

Formula 1 @ Sky Ad Campaign - HOT

Burberry Britt Fragrance Ad Campaign - HOT



Unpretentiousness rules.

Burberry Britt Fragrance Ad Campaign - HOT

Monday, September 14, 2009

Hermès Ad Campaign Fall/Winter 2009/10 - HOT



Don't say anything, just admire.

Hermès Ad Campaign Fall/Winter 2009/10 - HOT

Bentley Ad Campaign - HOT



Can't pinpoint the whereabouts of this one, but the attitude remains the same for Bentley - no nonsense.

Bentley Ad Campaign - HOT

Cessna Rise Ad Campaign - HOT & NOT HOT





It's NOT HOT because you gotta have some nerve to pull off a cocky project like this.

It's HOT because you gotta have some nerve to pull off a cocky project like this.

Cessna Rise Ad Campaign - HOT & NOT HOT

Balmain Ad Campaign, Fall/Winter 2009/10 - HOT



Color experts.

Balmain Ad Campaign, Fall/Winter 2009/10 - HOT

Parisienne by Yves Saint Laurent - HOT



Perfect execution.

Parisienne by Yves Saint Laurent - HOT

Santa Lolla Ad Campaign Fall/Winter 2009/10 - HOT



Santa Lolla. I love that name.

Santa Lolla Ad Campaign Fall/Winter 2009/10 - HOT

Insider by Kylie Minogue Ad Campaign - NOT HOT



There's something very unsophisticated about this advertising. Bordering on tacky.

Insider by Kylie Minogue Ad Campaign - NOT HOT

Friday Monkey Ad Campaign - NOT HOT



Floating wine bottles don't turn me on.

Friday Monkey Ad Campaign - NOT HOT

Mercedes Benz E-Class 2009 Ad Campaign - HOT



What's up with double-spacing?

Anyway, precise advertising.

Mercedes Benz E-Class 2009 Ad Campaign - HOT

Friday, September 11, 2009

Giorgio Armani Attitude Extreme Ad Campaign - NOT HOT



Not the most original, to say the least.

But then, if you go for a bottle that looks like a six-pack (!), you're probably not the most original person.

Sad thing is, this sells.

Giorgio Armani Attitude Extreme Ad Campaign - NOT HOT

XOXO Ad Campaign Fall/Winter 2009/10 - HOT



Good execution.

XOXO Ad Campaign Fall/Winter 2009/10 - HOT

Chaumet Ad Campaign - HOT



Flawless.

Chaumet Ad Campaign - HOT

Super Bock Abadia Gold Ad Campaign - NOT HOT




The Creative Director that created this piece clearly has been assigned to the wrong clients.

Super Bock Abadia Gold Ad Campaign - NOT HOT

Wednesday, September 9, 2009

Concord Watch Ad Campaign - HOT



Brilliant.

Concord Watch Ad Campaign - HOT

Vivienne Westwood Ad Campaign Fall/Winter 2009/10 - HOT




This may be as well the first ad with the model actually yawning.

Two thumbs up.

Vivienne Westwood Ad Campaign Fall/Winter 2009/10 - HOT

A|X Time Ad Campaign - NOT HOT



It is amazing how everything in this Armani Exchange ad is bad tiesto. I mean taste.

A|X Time Ad Campaign - NOT HOT

Pink Vodka Ad Campaign - NOT HOT



The sort of branding that was carefully planned from A to Z.

Too bad it doesn't appeal.

Pink Vodka Ad Campaign - NOT HOT

Monday, September 7, 2009

Y-3 Ad Campaign Fall/Winter 2009/10 - HOT



The real urban outfitters.

Y-3 Ad Campaign Fall/Winter 2009/10 - HOT

Sunday, September 6, 2009

Beck's - 1987

Calvin Klein Jeans - 1993

Paco Rabanne Ultraviolet Fragrance Ad Campaign - HOT (2000)



It's Sunday and not much is really happening, hence I'm going back to the beginning of the millennium and the Sci-Fi ad for Paco's fragrance.

Paco Rabanne Ultraviolet Fragrance Ad Campaign - HOT (2000)

Friday, September 4, 2009

Printemps Ad Campaign Fall/Winter 2009/10 - HOT



Fun.

Printemps Ad Campaign Fall/Winter 2009/10 - HOT

Hoss Intropia Ad Campaign Fall/Winter 2009/10 - HOT




Don't you just love the creative direction on this one?

Hoss Intropia Ad Campaign Fall/Winter 2009/10 - HOT

Thursday, September 3, 2009

Sergio K Ad Campaign Summer 2010 - NOT HOT



I said it once and I'll say it again.

If you want to have a neanderthal in your ad, why don't you draw it, instead of hiring one and paying him money.

The person behind the shot - of course - Terry Richardson. Who else would have come up with such sophisticated idea for a pose.

I've got a feeling that Mr Richardson is going to shine on The Essentialist this month.

Sergio K Ad Campaign Summer 2010 - NOT HOT

Levi's Ad Campaign Fall/Winter 2009/2010 - HOT



I don't care where it is, but the setting of the moment instantly reminded me of the good old days in Williamsburg, when one could actually get down to the shore and watch the skyline.

Awesome.

Levi's Ad Campaign Fall/Winter 2009/2010 - HOT

Wednesday, September 2, 2009

Benetton Ad Campaign Fall/Winter 2009/2010 - NOT HOT



Benetton, HAVE YOU NOT EVER seen any of the Lacoste advertising?



Why not just shoot a campaign together, that'd be certainly a cost-cutting idea.



Benetton Ad Campaign Fall/Winter 2009/2010 - NOT HOT

Nom de Guerre Ad Campaign Fall/Winter 2009/10 - HOT



So sick I like it.

Nom de Guerre Ad Campaign Fall/Winter 2009/10 - HOT

Crystallized Advertising by Swarovsky feat. Diane von Furstenberg - HOT



Two is better than one.

Crystallized Advertising by Swarovsky feat. Diane von Furstenberg - HOT

Prada Milano Infusion D'Iris Perfume Advertising - HOT



Nothing new from Prada on this.

Thank God.

Prada Milano Infusion D'Iris Perfume Advertising - HOT

Gianfranco Ferré Ad Campaign Fall/Winter 2009/10 - HOT



It's all about geometrics.

Gianfranco Ferré Ad Campaign Fall/Winter 2009/10 - HOT

Banana Republic White Shirt Advertising - HOT



So Fresh And So Clean.

Banana Republic White Shirt Advertising - HOT

Brunello Cucinelli Ad Campaign Fall/Winter 2009/10 - HOT



The blond is so characteristic I myself focus on her too much.

Yet the overall look of this ad is definitely something to remember.

Brunello Cucinelli Ad Campaign Fall/Winter 2009/10 - HOT

Tuesday, September 1, 2009

Sisley Ad Campaign by Terry Richardson - NOT HOT




That's exactly what you get when you have an old porn perv endorsed by the industry.

Good Morning Fashion Vietnam.

I mean, Good Morning September.

Sisley Ad Campaign by Terry Richardson - NOT HOT